Why is this relevant? About two weeks ago a tiny doughnut shop opened up behind the Merchandise Mart, serving your basic, everyday doughnut. Doughnut Vault doesn't have regular hours or a reliable product supply. The only way to know that they are open and serving food is to follow them on Twitter.
Oh yeah, and six doughnuts cost $17. This may very well be the most obnoxious food establishment in the city of Chicago.
Yes, I understand these doughnuts are supposed to be delicious, gourmet, all-natural, blah blah blah. But I'm not lining up at 8:00 a.m. in the morning in the hopes that they'll open at 9:00 a.m. and that they won't run out before I get one.
And by the way Doughnut Vault, tweeting pictures of all the people waiting in line makes you look like a douche.
(Why did all of the Krispy Kremes have to go away?!)